Free Fire is a free-to-play mobile battle royale developed by 111 Dots Studio — an internal Vietnamese studio within Garena — and published by Garena, the digital entertainment division of Singapore's Sea Limited. Released December 8, 2017, it became the most downloaded mobile game globally in 2019 and one of the highest-grossing mobile games of all time, with over $['4'] billion in combined lifetime revenue from Free Fire and its enhanced variant Free Fire Max as of June 2024. Its success is built on a foundation the rest of the mobile gaming industry took years to fully recognise: complete optimisation for low-specification Android devices, allowing players in emerging markets across Southeast Asia, Latin America, the Middle East and Africa to run a full battle royale experience on entry-level hardware that competing games like PUBG Mobile demanded premium phones to support.

Key Features: • 50-player battle royale — 10-minute matches; last team or player standing wins • Low-spec optimisation — designed for entry-level Android; the key to emerging market dominance • Character system — unique active and passive skills per character; light RPG depth • Clash Squad mode — 4v4 round-based tactical alternative to battle royale