Candy Crush Saga is a free-to-play match-three tile-matching puzzle game developed and published by King — the Stockholm and London studio later acquired by Activision Blizzard and one of the most commercially significant video games ever released. First appearing on King's website and Facebook on April 12, 2012, it expanded to iOS in November and Android in December of the same year, and within months had become the highest-grossing app in the world, pioneering and popularising the freemium monetisation model that would reshape the entire games industry for the decade that followed.

Key Features: • Match-3 puzzle — swap candies to make matches of 3+; power-up candies clear large areas • 17,000+ levels (2026) — new levels added weekly; essentially endless progression • Lives + boosters system — freemium pioneer; the model that reshaped the games industry • Social features — Facebook integration